Turning ordinary parking into extraordinary spaces with DOGLA-TRIO 1011

In 2016, Dealer Tire LLC made the decision to relocate their headquarters to Cleveland, Ohio. The privately held automotive tooling and tire distributor decided on an intensive renovation of a long-empty historic structure in Midtown Cleveland – Victory Center.


When looking for a new location, Dealer Tire was seeking a place that was loft style but had an industrial atmosphere to echo the company’s aesthetic. Victory Center, a four-story H-shaped building, had been vacant for more than a year after a state-assisted renovation project and proved to be the perfect location for the new headquarters. One of Dealer Tire’s requirements when seeking a new headquarters was parking availability for both employees and visitors. The lot at Victory Center offered enough room for a 650-space parking garage to be built, and that is where W.S. Tyler stepped in to help.

Working directly with Vocon, the architects of the project, W.S. Tyler was able to solve a few of the parking garage’s challenges with their line of architectural mesh products. The architects needed a material that could act as a security barrier while still maintaining the required open area for natural ventilation on the garage. The material needed to be cost-effective and cover a very large amount of space. Vocon had already considered the possibility of using wire mesh and came to W.S. Tyler right away because they were a local company that was extremely responsive and knowledgeable.

For the Dealer Tire project, the DOGLA-TRIO 1011 mesh was used. The architects were very pleased with W.S. Tyler’s knowledge and ability to narrow down the mesh options to fit their needs and requirements. A standard tensioning system was used with flat tension profiles, clevises, and springs. One of the most beautiful features of using wire mesh on a building is the effect the sunlight and angle of view have on its appearance. The mesh will look entirely different depending on where you are standing when looking at the building and what time of day it is.

The new Dealer Tire Headquarters opened its doors in April 2017. The new building, combined with the mesh on the parking garage, was a beautiful addition to the thriving Cleveland area. Vocon says that W.S. Tyler was a great and responsive partner to work with during the design and detailing process. The tenant is now considering illuminating some of the panels on the main side of the building to showcase the beautiful wire mesh even more.